Since its opening, in Caesars Palace alone, there has been numerous iconic events at the resort, such as Julio Cesar Chavez vs. Caesars was the first casino resort set far off the street, further demanding that the sign function as architecture to convey the theme of the place to passersby. Caesars was a game changer in sign design for Las Vegas. The Greco-Roman theme has remained a constant through all their renovations, and the Corinthian columns on the side of the hotel are currently the tallest ones in the world.
This top section of the Caesars sign originally featured Roman Centurion figures on a blue background, which were replaced in the 1980s with the profile of Caesar and a faux marble design.
This portion of the sign was part of the original super-pylon design that was in front of the resort, a great example of refurbished signage. The original 1966 sign was designed by Young Electric Sign Company (YESCO), but California-based Ad-Art was willing to work without a down payment and created the marquee, using much of the first design. Its Greco-Roman design was present on every corner, from its opulent fountains to its ornate Corinthian columns. This iconic resort was one of the first Las Vegas properties to incorporate a fully developed theme, much ahead of its time. Caesars Palace opened on August 5, 1966, developed by hotelier and casino owner Jay Sarno.
